These are the Brands that Teens Think are the Coolest, According to Google
Nina Zipkin, Staff Writer at Entrepreneur.com
Ask most people if they would want to go back to high school, and the answer would probably be, “No, not for all of the money in the world.” But teens, with their buying power and early-adopter tendencies, are the demographic in which companies most want to inspire loyalty. And just like in high school, they all want a seat at the cool kids table.
The brand team for consumer apps at Google has bestowed upon the world It’s Lit: A Guide to What Teens Think Is Cool. It’s a look at what brands have the most caché among the youth set.
Read on to learn the top brands in some of the most popular consumer categories by clicking here.